If there’s one award your business does not want to win, it’s the CI Bad Company Award. These are dished out to mainly large corporates who fall down in areas such as social responsibility and health and safety.
It proves there is such a thing as bad press, esepcially if you do a sideline in military hardware sales or make sweeties that look like Lego bricks (confusing little children as to the edibility of the latter!)
LaunchLab.co.uk columnist Carmen Snipes has been all over this story. She’s the website’s residence snooper, for this and more of her undercover reports, visit the website.
